It’s been two weeks (not including weekends) since I started this push to “fix the marketing” on my website on March 4. By that, I mean making the purpose and use of the website clearer to visitors who happen upon it, so they can find what they’re interested in as quickly as possible. Also, I [...]
For the past three days I’ve been slugging-it-out with the tag cloud and the first pass layout, trying to bring them out of the abstract and into something tangible. This is the part I always find really difficult. I’ve been spending a couple hours a day on this, pushing past all my negative reactions to [...]
After taking a break this weekend from all things website (well, I did tweak my image post format to do some cool custom stuff I’m hitting this marketing challenge with fresh eyes. Today’s morning 15 minutes was spent as follows: 30 seconds – rereading Day 5′s raw notes (see bottom of page for the raw [...]
This morning’s 15-minute writing about my website examines my personal tag cloud more closely. There are three main elements that together describe who I am. In detail: DAVE SEAH – Eccentric Creative – Emphasis on Values and Joy “Eccentric Creative” is expressed by the jumble of candy-like interests that will be organized across the website. [...]
Yesterday I had started to define areas of overlapping interest between myself and the interests of the audience I think I have. Today, I try to whittle down those AOIs into something more actionable.
I’m actually getting to this really late…11PM! Here’s a writeup of this mornings reflection on marketing: YESTERDAY, I got more specific about what people might want to see. In other words: what is their frame of mind? What do they desire? Do they want solutions? Patterns? To relate? Something to follow? Then, I started to [...]
Yesterday, I wrote some specs on what I thought existing visitors to the website were getting out of it. Then I wrote what I wanted to get out of life, my mission statement. Reader David commented that my mission statement was weak, and it could apply to anyone. I realized then that I’d written my [...]
Day 1 of the Marketing Challenge began with 15 minutes of writing; if you’re curious, I’ve put the raw text online. Summary thoughts follow: First I defined what it was: making my website easier to use for particular audiences, which I described as: People who are looking for solutions. They arrive through Google. People who [...]
I’m pretty lucky that my main website at davidseah.com is indexed frequently. However, I’ve wondered if the sub-blog content was being indexed at all. I’ve just replaced my Google Sitemap plugin with Better WordPress Google XML Sitemaps, which promises not only to be multisite-friendly, but boasts of speed advantages over similar plugins. It also can [...]
I recently finalized one of the Agenceum clients using an existing template, and by coincidence I also used it to make a small subsite for Sid’s upcoming Portrait Photography workshop. With that, I had three websites using the same template, and each of them used Sid’s photography. I talked to Sid about making some kind of package that combined his [...]
