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- February 8, 2010
Making a Groundhog Day Resolutions Tracking Form
February 8, 2010Read more
SUMMARY: Over the past week or so I’ve identified many personal tips and insights that will help 2010 be more productive and goal-focused. To ensure that I can be reminded of what needs to be done every day, I made a personal tracking form / cheat sheet to help keep on task. (more…)
- February 8, 2010
Smaller Packages
February 8, 2010Read moreI recently finalized one of the Agenceum clients using an existing template, and by coincidence I also used it to make a small subsite for Sid’s upcoming Portrait Photography workshop. With that, I had three websites using the same template, and each of them used Sid’s photography. I talked to Sid about making some kind of package that combined his photography and this website specific template, and presto! Here is our first real package.
I reworked the Agenceum Sell Sheet into something I could show people who come into the studio.
At first, I had thought that I needed to make a custom website for every client; this comes from a desire to really understand the uniquenesses of each individual. However, in terms of business, customization to the nth degree is very time-intensive and hence unprofitable. And for most people, it turns out that that level of customization is not needed. Essentially, people need a website that represents them well and is within their means. This template happens to work pretty well for what it is, though mentally it is something of a stretch to use the same template over and over. The mental shift is from “designer” to “product packager”.
The front side has 6 examples of the layout and a call-to-action at the bottom. Instead of the Agenceum logo I’m using the Collective logo, which is what I use when doing collaborative work. The price is correspondingly higher, at $250 for the web work. It turns out that this is more realistic than $75 once you include all the customization and back-and-forth with people. At a total cost of $500, it’s still a pretty cheap package, especially given that it includes custom photography.
I print the first sheet on matte photo paper, and second sheet (with all the text) gets printed in black-and-white on the other side of the photo paper. The photo paper I’m using is a little thin and bleeds through; printing in black and white makes the bleedthrough less noticeable on the pretty front side.
For a better look, check out the PDF Download.
I’m having a version of this printed via an online printer I’ve been meaning to try, Digital Lizard, which I came across via a Facebook advertisement. They have a very snazzy online interface, and some interesting product offerings for the solo designer. I however have not seen samples of their print output, despite having requested a sample kit a couple of times. This experience was echoed by another friend of mine who was looking into using them. The prices look great, however, and the phone call I had with their representative was very professional and personable, so I’m willing to chalk this up to “we’re super busy”.
- February 4, 2010
Making New Products, Yankee Swap Style
February 4, 2010Read moreSUMMARY: I’ve been thinking about making and selling products to support myself, and I am trying to find the “low hanging fruit” that I can start selling now. The challenge reminds me of the “Yankee Swap” game that many of us play during Christmas. (more…)
- February 4, 2010
Initial Impressions of Unify from Unit Interactive
February 4, 2010Read moreI purchased a license of Unify (tagline: “The Simple Content Editor Anyone Can Use”) earlier this week to test on my staging server. The websites that Agenceum is developing are static HTML based on my simple templates, as I wanted to avoid the complications that even a polished CMS introduces for people who are just getting started with the Internet. However, the great bugaboo of any website deployment is enabling the client to edit their own content. That’s where Unify comes in.
I’d first become aware of Unify a couple of weeks ago thanks to commenter Bill Kracke, who listed a whole slew of simple CMS-like products. Essentially, it’s a web-based program (requires PHP5) that will edit the content in your static website. To tell Unify what block-level areas are editable, you simply apply the
unifycss class to it. Then, you browse to the unify subdirectory on the website, which contains the web app, which loads the web page in a WYSIWYG-style interface. The block-level elements that have had the unify css class applied to it show what you can edit. You can enter rich text and upload photos, and then publish your changes. You can even click the links and browse your website as you would normally. It is practically perfect for simple websites. The changes are saved back to the files (hence, they need to be writable by the web server). Very slick. They have also added “unify repeatables”, which will duplicate and repeat any block-level div and its contents. Great for maintaining lists of things, I’d imagine. I haven’t tried this yet.Some additional notes:
- You need to buy a license of Unify for each domain name. That includes subdomains. As licenses only cost $16, that isn’t too bad, but it does mean that you need a development license for yourself, and a separate license for each of your clients. The web app is customized to your domain, and appears to communicate with Unit Interactive’s server to validate users (I haven’t verified this, though).
- Because of the above, you can’t develop “local” without Internet access.
- Installation is super easy: just upload the unify folder to the website, and add the unify css class to the block-level elements you’d like to be editable. Make sure that your files are writable by the web server. You will also need to have PHP5 on the server.
- You can’t “nest” editable areas.
- You need a separate install of unify on each website.
- It supports multiple users: the administrator can add other users to a site to allow editing.
- It’s not 100% WYSIWYG, but it’s darned close. Really sweet.
- It requires a modern browser and a fast PC to run it well.
- See the Unify FAQ for more information.
So far, I’m impressed, and have started rolling it out to Agenceum’s clients. It does seem a little slow to start, particularly on the first startup when (I think) it is scanning files for changes. I haven’t profiled it either to see what kind of impact it has on the my server. But these are minor nits; this product vastly simplifies the need for training and content support after-the-fact, which frees me to do other things while giving the client control of the content whenever he/she wants to grab it. Booyah!
- February 2, 2010
Tuesday Evening Staff Meeting
February 2, 2010Read moreSo here we are again on Tuesday. I’m making it a quick status meeting because I have another meeting tonight.
Old Business
Several client projects are finishing up. Even small projects take a few weeks to complete. Sometimes this is due to my availability, and sometimes it is due to the client. This may be a necessary condition to take into account when dealing with people who are just starting their web presences. There’s a lot to learn not only about the Web, but about Internet-based marketing and personal branding.
I’ve started to finalize some illustration for a lion logo. It’s been a while since I’ve had to do this, but I’m finding that Freehand is again superior for pure drawing and shape-making compared to de-facto industry standard Illustrator. Just sayin’.
New Business
An interesting lesson from the past week is that the number of templates I need is actually quite few. I will have four examples of people using the same template, and people don’t seem to mind. One nice thing about this template is that it’s designed to work with the photography that my buddy Sid is providing to his client; that suggests that a photo+website package is something we could offer. We have enough variety now to show that this particular website template is effective for what it does. It looks nice too.
Development
I bought a license of Unify to try out on my staging subdomain. It’s $16.00. I have a few clients staged on the staging subdomain, so I’ll be able to evaluate its ease of use for editing content, without requiring a database or blog backend. I’m also planning on continuing to look at CodeIgniter, WordPress, and CushyCMS as possible solutions and/or development platforms.
Conclusion
That’s all for now! This is a finish week, closing off as many projects as possible, and perhaps launching some new ones.
SUMMARY: Over the past week or so I’ve identified many personal tips and insights that will help 2010 be more productive and goal-focused. To ensure that I can be reminded of what needs to be done every day, I made a personal tracking form / cheat sheet to help keep on task.
At first, I had thought that I needed to make a custom website for every client; this comes from a desire to really understand the uniquenesses of each individual. However, in terms of business, customization to the nth degree is very time-intensive and hence unprofitable. And for most people, it turns out that that level of customization is not needed. Essentially, people need a website that represents them well and is within their means. This template happens to work pretty well for what it is, though mentally it is something of a stretch to use the same template over and over. The mental shift is from “designer” to “product packager”.
