Picking Luscious Colors, Take 1

Picking Luscious Colors, Take 1

Popsicles As I was making yesterday’s Ten for Ten to-do list, I didn’t pay too much attention to the colors. They print pretty horribly, and I have to go back and adjust them. There is a larger context, though: I’d like to define some nice branding colors as I start to create new packages of nifty stuff for sale. I’m leaning toward candy metaphors because, well, I like shiny candy bits, and a good piece of stationery kit should evoke that feeling when you see it.

The above image is a color study montage I took of some “freeze-at-home” popsicles. I got a huge box of them for $4.99 at CostCo, and have been subsisting on them when stuck at the home office taking care of the various project emergencies that find me. I like artificial food colors because they’re engineered to look as tasty as possible, and this seemed to be a good jumping-off point.

I do like the orange, the blue, and the green, probably because I’ve used colors like that before. I think I would like at least 3 main colors and 4 secondary colors for a total of 7 distinct hues of the same tonal brightness. I should also make a set of 10 colors, but I’m not sure I can get 10 good distinct hues that I like, especially if I reserve the “Dave Seah trade colors” that have come to be. These colors are blue and orange, the same ones I use for all of my forms.

I’d like the Dave Seah Design packaging to convey optimism and yet also be measured. Optimism is how I see the world, with all its possibilities and opportunities for personal excellence. I find this delightful, wonderful, and fun. I also value quality and methodical approaches, and appreciate a good measuring stick when it’s crafted by artisan-engineer-scientist types. It’s an interesting contrast, which suggest that I use the bright colors for coding elements that are about the specific details, and then use a more subdued color palette for the structuring design elements and packaging materials. I would probably like to use natural materials as closely to their natural hues as possible, or use traditional dyes and colors from older processes; I tend to be rather obsessed about how well a material is used in a way that highlights its natural strengths and proclivities, much the way I like to see people grow! I like to think of making products are a kind of bridging or catalyzing element that brings one from a state of confusion into a happy candy-filled productive existence, with the additional assurance of good methodology and sound design thinking.


  1. Ron 11 years ago

    If your working on color pallets don’t forget about Kuler. In photoshop or indesign (not sure what you use to build forms) it is under extensions in the window dropdown menu. You probably already know.

    I like the orange popsicle color but I would stick to the orange tone used on the website I think.

  2. Author
    Dave Seah 11 years ago

    Ron: Good idea about Kuler! I always forget about it. I used the online version and it seems to be limited to 5 colors. It is pretty handy for quick color schemes.