C2-01: Communications 101 Marketing Kickoff C2-01: Communications 101 Marketing Kickoff Posted on March 4, 2013 in Challenge I’ve decided to move this content and related posts to my Agenceum Blog. It’s more suited for this kind of discussion! Share this article: 2 Comments David 7 years ago That mission statement is really weak. A homeless person, a movie producer and a banker could all use that statement. Your about page is much better already and doesn’t include this mission. Author Dave Seah 7 years ago That is my internal mission statement, but I see your point. The external mission statement should be something more obvious and compelling, because for engagement to occur the message has to be about other people, not me.