GHDR Review 4: Keeping Focused, Improving Awareness

This month’s Groundhog Day Resolutions Review Day report.

Let’s get down to it! Here’s last month’s goal:

  • Add one more Money-Making Activity (MMA)
  • Have marketing materials for all product-based MMAs for June 6.

I’m 0 for 2, though I am getting close on having the “websites for artists” MMA ready to go. The principle engineering is done, anyway, but again the holdup is marketing materials. As for the other MMAs, I haven’t worked on any marketing materials for them either.

Here’s what I do have:

  • 47 screenshots
  • 3500 words of script explaining how to set the product up
  • The beginnings of a booklet laid out in InDesign.

Here’s some quick exports from InDesign of the first three pages (which is as far as I’ve gotten):

Page 1Page 2Page 3 They’re not pretty yet, but this is one of those kinds of projects where a lot of tedious loading and packing has to happen first before I can really play with the design and make it sing. I tend to lose enthusiasm quickly without some kind of feedback on the work, which makes personal projects like this particularly difficult to push on.

The other potential MMA, which is really more of an experiment, is the Printed European ETP Pad Project to handle fulfillment outside of the United States. It’s an experiment in both collaborating with a new partner (Al Briggs, who I met through the blog several years ago and has proven to be a reliable co-conspirator) and learning about a new market (Europe).

Although the last month was kind of a let-down in terms of getting last month’s goal done, it’s been productive in other ways. The major insights I’ve written about in yesterday’s post, The Great Push; basically I’m learning to deal with the frustration of making things that take a long time by mapping my own resistances. The big one is to have a little more fun with it, an echo of the comment left by commenter Frenchris in last month’s review (thanks dude!).

The Numbers

Looking at the numbers from last month, I projected about US$515 from the current products that are out there. Actual income was US$592.87. Here’s how it breaks down:

Product Projected Revenue Actual Revenue Notes
AdSense $70 $0 haven’t received payment since April
ETP pads $400 $532.87 orders are rising? [1]
PDF 12-pack Cals $5 $5 these continue to sell poorly
PDF A5 7Task ETP $20 $30 more popular
PDF A5 5Task ETP $10 $20 less popular
Donation $10 $5 first donation, as part of multi-order

[1] UPDATE: I just remembered that while $532.87 looks great, this is gross revenue, not net revenue. Subtracting cost of goods and warehousing/fulfillment fees, the net revenue is actually around $95.00 (approximately a 20% profit margin).

Doing the reports with my money making activity spreadsheet is actually turning out to be fun. Since I do them at least once a month for these posts, I’m starting to gain a feeling for how the sales are working (or not). The data raises questions, and this is good for fomenting new experiments to try.

Process Improvements

Another improvement I’ll be making for the coming month is to put my GHDR goals into Wunderlist, so I’m more aware of it during the month. I tend to forget about my goals except on the day before Groundhog Day Resolution Review Day! Incidentally, the newest version of the desktop app is much faster and less crappy, so it’s worth revisiting it again if that turned you off before.

Goals for Next Month

Again, it’s a mix of marketing and MMA creation. I think the emphasis should be on marketing, as this is my biggest weakness. People may know the product exists, but there is no compelling argument to use them.

So that’s this month’s report. Hope you enjoyed it!

2011 Groundhog Day Resolution Posts