Why Do Cows Support Chick-Fil-A?

Why Do Cows Support Chick-Fil-A?

I happened to catch a PBS (public television here in the US) broadcast that showed a Chick-Fil-A sponsorship spot. Since this is public TV, companies aren’t allowed to advertise directly.

Chick-Fil-A (pronounced Chick-filay) is a quirky, privately-owned fast-food chain that specializes in yummy chicken sandwiches; they’re known for ads featuring cows that encourage people to “eat mor chiken”; it’s a fun ad campaign with a delightfully subversive tone, and it’s apparently served them well. They just had to tune it a bit for PBS:

SCENE: A live black and white cow with a Chick-Fil-A sign draped over its side. Camera starts in close on the head, pulls slowly back to reveal more of the cow, and a handwritten wall sign that says “All In Favor Say Moo” VO (even tone): Why are cows everywhere such strong supporters of Chick-Fil-A? pause VO: Perhaps it’s because Chick-Fil-A supports quality family programming here on PBS.

Riiiight

6 Comments

  1. Barbara 14 years ago

    Chicken with a Conscience? Does this mean we’re still on the subject of Benevolent Dicatorships?

  2. Dave Seah 14 years ago

    Wow, weird coincidence! I knew that they were closed on Sunday (the disappointment of many of Sunday mall trip), didn’t realize they were quite that, um, “benevolent”. Fascinating.

  3. Travis Vocino 14 years ago

    All I know is, I freaking LOVE Chic-fil-a.  They don’t have many of the free-standing drive-thrus here in South Florida, but there is one near my office downtown.  Wow.  I can’t get enough of those waffle fries.  Your post is actually making me seriously consider driving right now to get some.

    Niiice.

  4. Dave Seah 14 years ago

    I love Chick-fil-a nuggets! The sandwiches are good too. Mmmm. We don’t have much in the way of decent fried chicken up here in the frigid north. Very sad.

  5. karmatosed 14 years ago

    You lot have such better junk food than the Uk lol.

  6. Lea 14 years ago

    Yeah, they really had to stretch on that one. But the cow campaign has worked well for years.

    Down here in Raleigh, PBS has Chuck-E-Cheese as a “sponsor.” Frankly, I’d rather have Chick-fil-A, but I sure wish Baby A could watch Sesame Street without ads at all, and I’d gladly pay a few more tax dollars.

    Call it “the Fee To Prevent My Kid From Knowing Chuck-E-Cheese Exists and is Lots of Kid Fun.”

    We do eat at Chick-fil-A fairly often, though. The chicken is yummy, it’s not so bad for you in the grand scheme of things, and it’s easy to get Baby A a box of strips (have you tried them? they’re better than the nuggets, IMO) and a fruit cup.

    Some of the restaurant operators are pretty kid-marketing-savvy, too.

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