Stumbled upon Small Agency Diary, which is a nifty blog covering issues that small media agencies face. I used to work in a couple web agencies, and as a freelancer in the same space a lot of those issues are still relevant. For example:
- Does Your Agency Speak to The Right Three Audiences?
- Saying No to Cheap Clients
- How to Write an Effective RFP
- Bogged Down in Fear and Legalese
Zzzz…no, really, it’s really good! What I find remarkable about this blog is that it’s written by actual practitioners, sharing their experiences pitching clients and running their agencies. This is the first time I’ve come across real writing on the subject, in a conversational format without the “look at me” drama I’d expect from a marketing piece. Worth sharing! :-)