Are Cool Names Really Cool?

Are Cool Names Really Cool?

Nintendo recently announced the name of their next game console. It’s Wii. that’s W followed by two lower-case ‘i’s). Analyst reaction is mixed, but after seeing the little teaser I think it’s kind of cute. And names become cool by association; in marketing, it’s probably better to own the association than to leverage off someone else’s, unless the name is the only way that you can make a connection with the intended audience.