Are Cool Names Really Cool?

Are Cool Names Really Cool?

Nintendo recently announced the name of their next game console. It’s Wii. that’s W followed by two lower-case ‘i’s). Analyst reaction is mixed, but after seeing the little teaser I think it’s kind of cute. And names become cool by association; in marketing, it’s probably better to own the association than to leverage off someone else’s, unless the name is the only way that you can make a connection with the intended audience.

1 Comment

  1. Robert 'Groby' Blum 14 years ago

    Apart from the coolness or not, the name is a masterful PR trick. It’s two weeks to E3, (our big trade show, in case you’re only following gaming on the periphery), and everybody is talking about this round’s underdog – Nintendo