(last updated on September 20, 2014)
I spent part of Tuesday doing some personal logo work for an upcoming business concept: a brand built around the idea of “functional stationery”. It seems like a more engaging way to describe what I do more tangibly, as people know what both words mean, and I think it leads to conversation that is more concrete than my past self-applied labels investigative designer, communications designer, and information graphics designer. Plus, it’s a lot easier to imagining buying stationery than, say, buying some “investigation time”; it fits with my desired move from services to product.
You can read more in yesterday’s Design Process Journal entry: Logo Design Day: Functional Stationery.