It’s the beginning of a whole new week, and so I need to set some short term goals. There are multiple hats I have to wear, and so it kind of makes sense to run down the list of tasks as if I was holding a staff meeting.

Last Week

• Launched Agenceum concept
• Set direction for intranet: behind the scenes view, share everything.
• Clarified Agenceum’s relationship to DavidSeah.com’s mission of “getting people started”.
• Set initial target market: $50-$250 clients.
• Created two starter page designs: single page template, multi-page template, both based on recent work for $50-$250 friend clients.
• Started Agenceum blog (this) and registered Agenceum.com (still blank)
• Set up public source code repository at GitHub.

Principles Established

• Despite the earlier thought of writing this blog in the third person and pretending there were multiple departments talking to each other, after thinking about this over the weekend I’m going to stick to first person.
• Be transparent; present Agenceum as a bootstrapped design operation. The goal is operational simplicity and clarity. I don’t claim to be the master web developer or designer; I’m just sharing what I’m making and thinking.

Goals for This Week

• Review starter page designs, post descriptions on blog.
• Create simple marketing brief for $50-$250 clients.
• Create simple package for $50-$250 based on two designs.
• Create marketing message / value proposition / benefit statement.
• Create simple advertisement poster.
• Adapt poster to web for agenceum.com
• Establish sales goals and metrics
• Assemble a list of prospective local clients from friend network
• Create “get the word out” checklist.
• Consolidate backups onto archival DVDR and hard disks
• Create basic Agenceum identity sytem; use this to bootstrap the identity offering.