It’s interesting to see how art and commerce collude to make money in an eyeball-driven media marketplace, and just how territorial people can be about protecting those structures. What people forget is how fragile even the mightiest of institutions can be, once people realize they have a better choice, and that choice is freely accessible. Buggywhip and barrel makers may welcome the syndicated cartoonist to their club of outmoded artisans, as entrepreneurial web cartoonists assault the newspaper cartoon page with new business models.

The idea is that popular web cartoonists offer their strips for free to traditional newspapers, in exchange for advertising or exposure. The syndicated cartoonists, described in this WebSnark editorial, are naturally upset. Scott Kurtz kicked the controversy off at SDCC 2004, for those who want to delve back a bit deeper.