Yesterday was the final day of PodCamp Boston 3, and I had a really great time. I wasn't sure if I would fit into a social media event, but apparently what I've been trying to do for the past two years IS social media. It all started with insights from my first SXSW, and more recently I've been going through this progression of insights over the past month that have led up to this insight:
For the past year or two, I've been trying to figure out my "angle" so I can accurately describe what I do. I've played with ideas like storytelling by design (which I've noted interestingly that some other designers online have since adopted) and investigative design to describe my design approach. The major insight I've had, up to now, was that I should put my skills (programming, interactive, design) second, and my nature first. Figuring out what my nature is has been what's on my mind.
Following up on that insight, I'd noted in Groundhogs, The Future, and Tanabata Too that my "armor" or "persona" was in opposition to some mysterious bird-like core that wanted to "just be". In other words, I was denying myself my nature, and this reminded me very much of how recognizing such conflict can help inspire great character performances in film. Perhaps I am in my third act.
I've recently realized that I would rather be writing than anything else. At PodCamp, I dipped my toe in the water by labeling my name tag "designer / writer" instead of the usual "personal productivity enthusiast" or "investigative designer". I was pretty pleased with myself until the all-seeing Chris Brogan happened to catch it as he was sweeping by, and commented, "designer first, Dave?" before vanishing in a puff of rhetoric. Realizing I was lacking guts, I went back to the registration table and put writer before designer.
So what is social media? You can read the definition on Wikipedia, but I would flip it around and say that it's reaching people and making a genuine personal connection steeped in shared passion. It's not about technology. It's not about increasing the size of your network. It's not about monetizing the eyeballs that advertisers are desperate to reach. For me, it is about making a real one-on-one connection, to create enthusiastic conversation. What social media does, from an action-oriented methodology perspective, is create the context where such conversations can take place. That's the way I'm thinking about it, anyway.
One of my favorite presentations at Podcamp Boston 3 was C.C. Chapman's Building Your Brand Through Passion & Community, because C.C. is a living example of the kind of transparency I applaud. I didn't keep good notes, other than the link to the awesome Where The Hell Is Matt dancing around the world video, but I remember feeling that for the first time, I had some external confirmation that it was OK to equate brand and personal identity. I do not need to compartmentalize my interests for the convenience of marketing myself as a package to different special interest groups. However, I do need to be cognizant of the need to make those aspects of myself easily approached; that also means that they need to be clearly presented. That isn't the case at all right now on this website, and the scattered nature of my topical writing isn't helping either. On top of that, there are several threads that I haven't reported on in a while: the gospel music project and the freelance network wiki are foremost on my mind at the moment. I'm feeling bad about this because continuity is important when you're trying to do anything of lasting coolness; you can see the tie-in to productivity here.
I met a ton of cool people, and feel plugged into the possibility of having found another community that's close to my heart. And this time, it's right here in the Boston area. Awesome.
Yesterday I made the trek to Boston for PodCamp Boston 3 for a first day of gettin' social with people and the media that they're creating.
Socializing
Unlike past conferences where I learned to be comfortable by myself, this time around I was comfortable approaching people and saying "hi". PodCamp Boston 3 is the first real-world test of my insight about personas vs core identity and allowing myself to be. At conferences like SXSWi, I'd tried to figure out where I fit into the social picture, and tried to come up with a way to describe myself accordingly: "I'm a designer that specializes in personal productivity and information graphic design." This time, I have the benefit of knowing what I fundamentally am driven to do--my passion, in other words. Which is, as anyone who has struggled to get through my lengthy articles will tell you, is writing stuff down. For the past year I've been chasing myself down a different path, trying to figure out how to describe the sum of my skills and interests in some snappy way that could be readily dropped casually into a creative business conversation and explode into intrigue followed by deep understanding. This week, I realized that it was not the sum, but the core that was important. And that is writing about what catches my eye. In the process of writing, I relate what I see with what I find interesting, and along the way I synthesize a few nuggets of insight that people find useful. It's very tempting to call that something snazzy, for the purposes of monetization, but at PodCamp I'm just telling people that I'm a writer/designer that writes about whatever catches my eye, and that I am best known for designing tools for personal productivity. And then things go from there.
One nice thing about PodCamp is that everyone is friendly, and generally willing to sit and talk. The pace is much less hurried than SXSW, with plenty of time and space to collide with someone and have a 15 minute conversation. Yesterday we rustled up a posse of random people to have sushi at Uni down the street, and it was a fine time despite getting back to the conference later than expected. Some people don't feel like chatting, and so you can smile and just move on. One of the other insights I had this week is that I am indeed innately curious about people, and that this curiosity had been blocked by a sense of wanting to know how I "fit in" before I spoke. Now that I've identified this mental barrier and rerouted my expectations, it's a lot easier to just sit and listen, and interject as curiosity raises its fluffy tail and starts to wag. Personally, I'm finding it rather remarkable a change in myself. Day 2, which is about to start for me in an hour when I get ready to drive into Boston, will provide a second day of data. I'm such a nerd.
The Panels
I wandered in and out of the various panels. The one that I started with was NeoVictorian, Nobitic, and Narrative by the rather fascinating Mark Bernstein, the chief scientist for a company called Eastgate with a hypertext note product called Tinderbox. The presentation, established Bernstein in his opening remarks, was to be a kind of "sermon" that took a tour through topics of...actually, I don't remember specifically what it was about without my notes---and I didn't take any other than a few pictures of interesting slides. What I remembered was that there was a lot of audience participation, and that the word "Nobitic" was very very important to what I'm trying to do. Since it is a made-up word, I'll have to find my notes on this later.
I caught a bit of the Using a live podcast to allow your readers to "become part of the conversation" by Nikki Starr, who works for Blog Talk Radio. This is apparently a service that allows bloggers to create live podcasts, take calls from readers, and archive the material online. It's a co-ownership arrangement with regards to the recorded performance, and it sounds pretty cool. Nikki mentioned that The Fly Lady, one of the giants of the domestic productivity scene on the net, uses the service to reach out to her 500,000 loyal followers.
I missed the next panel block due to the late-running lunch, and afterwards popped into Solo Podcasting by Greg Demetrick. My real agenda was to take a nap, and I successfully dozed off for a few minutes, but I kept waking up because Greg kept talking about interesting things. It was an excellent presentation on both the gear and philosophy that drives a successful podcast. I'll have to check out what else this guy has written.
I only caught a little bit of Down and Dirty (and free!) ways to put your Mac to Work by Jeff Berg, a highly-knowledgable Mac consultant that I liked immediately for his personable yet direct demeanor. At that point it as time to head home, but Sunday will be a full day for me and I'm looking forward to several sessions. This time I'm leaving all the fancy camera stuff at home and packing much lighter. My ideal note-taking setup for a conference like this would be a digital audio recorder that could take periodic stills: a slideshow recorder as opposed to a video recorder :-) I wonder if such a thing exists? It would be more memory-efficient, certainly.
Ok, time to shower. See youse at Podcamp Boston!
