Why Do Cows Support Chick-Fil-A?

I happened to catch a PBS (public television here in the US) broadcast that showed a Chick-Fil-A sponsorship spot. Since this is public TV, companies aren’t allowed to advertise directly.

Chick-Fil-A (pronounced Chick-filay) is a quirky, privately-owned fast-food chain that specializes in yummy chicken sandwiches; they’re known for ads featuring cows that encourage people to “eat mor chiken”; it’s a fun ad campaign with a delightfully subversive tone, and it’s apparently served them well. They just had to tune it a bit for PBS:

SCENE: A live black and white cow with a Chick-Fil-A sign draped over its side. Camera starts in close on the head, pulls slowly back to reveal more of the cow, and a handwritten wall sign that says “All In Favor Say Moo”

VO (even tone): Why are cows everywhere such strong supporters of Chick-Fil-A?

pause

VO: Perhaps it’s because Chick-Fil-A supports quality family programming here on PBS.

Riiiight

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6 Responses to Why Do Cows Support Chick-Fil-A?

  1. Barbara says:

    Chicken with a Conscience? Does this mean we’re still on the subject of Benevolent Dicatorships?

  2. Dave Seah says:

    Wow, weird coincidence! I knew that they were closed on Sunday (the disappointment of many of Sunday mall trip), didn’t realize they were quite that, um, “benevolent”. Fascinating.

  3. All I know is, I freaking LOVE Chic-fil-a.  They don’t have many of the free-standing drive-thrus here in South Florida, but there is one near my office downtown.  Wow.  I can’t get enough of those waffle fries.  Your post is actually making me seriously consider driving right now to get some.

    Niiice.

  4. Dave Seah says:

    I love Chick-fil-a nuggets! The sandwiches are good too. Mmmm. We don’t have much in the way of decent fried chicken up here in the frigid north. Very sad.

  5. karmatosed says:

    You lot have such better junk food than the Uk lol.

  6. Lea says:

    Yeah, they really had to stretch on that one. But the cow campaign has worked well for years.

    Down here in Raleigh, PBS has Chuck-E-Cheese as a “sponsor.” Frankly, I’d rather have Chick-fil-A, but I sure wish Baby A could watch Sesame Street without ads at all, and I’d gladly pay a few more tax dollars.

    Call it “the Fee To Prevent My Kid From Knowing Chuck-E-Cheese Exists and is Lots of Kid Fun.”

    We do eat at Chick-fil-A fairly often, though. The chicken is yummy, it’s not so bad for you in the grand scheme of things, and it’s easy to get Baby A a box of strips (have you tried them? they’re better than the nuggets, IMO) and a fruit cup.

    Some of the restaurant operators are pretty kid-marketing-savvy, too.

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