Just read about Sisomo on AdAge. No, it’s not a new song from Phil Collins, it’s a new term coined by Kevin Roberts, the CEO of worldwide creative agency Saatchi & Saatchi. It stands for “Sight, Sound and Motion”. By coincidence, Sisomo is also the title of Robert’s new book (subtitle: “The Future On Screen”).
Anyway, there’s a 6-minute video clip of Roberts talking about the concepts behind Sisomo (basically, it’s about “emotional engagement” directly with the individual). He also declares that brands are dead, because people are sick of them, “yadda yadda yadda”.
His presentation doesn’t have quite the gloss of a Steve Jobs keynote, but after the first minute the video starts getting more interesting. It’s worth looking at.
