Treading on Sacred Ground: Logo Design

POSTED Mon Dec.05.2011 by Dave Seah UNDER Design

John McWade’s latest DesignTalk post on logo design, and it describes how one can emotionally approach the client’s desire to ‘create a new flag’:

The logo is not “just a graphic” any more than a flag is a piece of colored cloth.

That’s why it’s so hard to design. You’re working on sacred soil. I’m exaggerating only a little, but I’m not kidding.

This describes the situation well. Personally, I’ve always felt the discomfort from the client knowing that this was very much the case; I tend to shy away from logos for this very reason. McWade’s post goes on to describe an approach to handling the client with courtesy and understanding.

Correlated thought: I’m not crazy :)

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