On Tuesday I started the second pass on the catalog page, this time thinking from the customer’s point of view. I ended up reorganizing the page again, moving the technical information into the diagram itself, and writing up a draft of the things that customers might be interested in. Before, I was thinking like a [...]
The sell sheet from last week was created in Illustrator CS4, so I took some time Monday afternoon to convert it into an InDesign CS4 document. InDesign is a page layout program that’s more suitable for creating multi-page documents, and generally it is faster at handling large amounts of text, applying common styling to multiple [...]
I decided to choose Draft 6 and make some final tweaks. First, I lengthened the stem to give it more of a “growing” feel, as Erin suggested in the last round. I added a few subtle tweaks to the leaf and left-side swirl so their bases were a little thicker (it’s a bit more organic). The [...]
It’s now November 23, 2009. This is the third staff meeting, and from this I can get a sense of how much time I am realistically spending on Agenceum. But first, let’s see what I got done: Last Week’s Goals, Continued Bold are ones that got done. Italic designates in-progress. Post descriptions on blog. [est [...]
I’ve gotten a basic draft for the sell sheet for the first template, which is based on my friend Angela’s website. The basic idea is to provide an all-in-one package at a fixed price to very small businesses of one or two people (musicians, for example). I have arbitrarily set it to $75 in this example, [...]
I spent another couple hours on the logo concept. In Draft 4, I filled in the top and added the mysterious eye for the sake of seeing what it would look like. Kind of cheesy. The vertical hashes mean nothing. Empty design. It’s starting to look like a weird sea creature too! I worked on the nurturing [...]
As I was working on the template documentation, I realized that I had to actually work on some kind of logo / identify system too. I spent some time at Starbucks sketching out the concept that I had in mind: a column that looks like a tree. The idea of Agenceum is, as it says [...]
I got a free promotional code for a $100 credit from Google AdWords, the search engine advertising service that lists advertising links on the right side of your Google searches. The code I received expires at the end of November, so I decided to sign up and give it a try for a friend’s photo [...]
It’s November 16, 2009. There’s a lot of carryover from last week, which was derailed by Tuesday-Wednesday-Thursday fuzzyheadedness and overscheduling social time; the result is not enough quiet work time. Goals Met Review starter page designs. Create simple marketing brief for $50-$250 clients. Other Things Done …but don’t contribute directly to the Agenceum bottom line… [...]
The first thing on this week’s list of Agenceum goals was the posting of the public web page templates that we’re starting with. There are a few dependencies involved, but first I need to clarify what these templates are supposed to accomplish. Here’s my lines of reasoning. A designer needs to show the design to [...]
